The franchising policy aims to achieve a balanced geographical development of the distribution network, by finding locations that have an adequate commercial potential, ensuring at the same time, the partner with a high level of support both in the start-up phase of the activity, and subsequently, in the course of ordinary management of the point of sale.

The franchise agreement allows the full and free use of the Maria di Ripabianca brand. The minimum duration of the franchise agreement is five years, the agreement does not provide for any payment of royalties or entry fees. For stores in Italy, the affiliate must issue, as a guarantee, a bank guarantee at first request in favor of the company. For stores abroad, an irrevocable stand-by letter of credit is required and confirmed by a primary Italian bank. All the points of sale of the Maria Di Ripabianca chain, are connected electronically with the data center of the S. M. P. S. r.l. which manages the logistics and the warehouse of the same S. M. P. S. r. l. and of the individual points of sale, guaranteeing the automatic replenishment of stocks. In this way, point-of-sale stocks are managed, minimizing their level and improving their profitability.

Franchisee profile

The affiliate Maria Di Ripabianca, solely responsible for its business and its development, does not simply play a sales role, but is a full-fledged entrepreneur. The management tasks will be in sales activities, in compliance with the rules of the franchise contract, with particular attention to the success of the franchisee will have the effect of contributing to the development of the entire chain.

The Maria di Ripabianca store

Minimum standards for opening a Maria Di Ripabianca store:

— Catchment area: urban areas with at least 50,000 inhabitants

— Location: historic centers, shopping centers and major shopping streets

— Minimum area: from 50 to 300 m2

— Showcases: at least 2 plus the entrance.

Affiliate support activities

S. M. P. S. r.l. guarantees its franchisees continuous support, providing them with a full range of assistance and training services, supporting them from the beginning of the relationship.

- In the evaluation phase:
Assistance in the search and selection of commercial positions. Identification and approval of the point of sale. Joint verification of the technical-economic feasibility of the investment.

- At the start of the activity:
In-company training with courses dedicated to sales and product knowledge, visual merchandising, IT skills and security regulations. Pre-opening training for the affiliate at a Maria store in Ripabianca. Assistance for the opening of the store through the support of a company team for the first set-up.

- In the day by day:
Constant monitoring of the activity of the affiliate through scheduled visits by the structure of agents and managers of zona Maria Di Ripabianca. Continuous telephone Help desk during the opening hours of the points of sale. Advertising communication at the expense of the company. Assistance in local communication at the expense of the affiliate.

If you wish to become an affiliate of ours, you can send an email to: franchising@maria-diripabianca.com

If you want to contact us by phone the number is: +39 075.50.10.310

You will be contacted as soon as possible by our managers